SMSF account openings shift from self-directed to advised clients
The statistics have begun to change coming out of the COVID-19 pandemic, according to new findings from Australian Investment Exchange Limited (AUSIEX).
The Australian provider has reported that SMSF growth has continued following the peak of the pandemic. However, most notably the shift has moved from self-directed to advised clients with a particular spike coming in September 2021.
According to AUSIEX, the advised book is 51.3 per cent of all SMSF accounts, the self-directed segment makes up 43.9 per cent and the remaining 4.8 per cent is attributed to advised wrap platform accounts.
“Self-directed investors who not long ago had the time to set up and manage the compliance obligations and direct their investments, may be finding themselves facing both challenging investment conditions and time poor once again,” AUSIEX CEO Eric Blewitt said.
“As a consequence, they may now be again seeing the value in and actively seeking professional advice.
“Advised clients are a distinct group within SMSF accounts and have regained ascendancy over new self-directed SMSF accounts in the second half of 2021.
Advised SMSF clients are far more likely than self-directed SMSF clients to trade ETFs and are also more bullish on AREITs, hybrids and exchange-traded physical commodities.”
Meanwhile, the number of millennial-advised SMSF clients has quadrupled in the last ten years, while females accounted for 28 per cent of new advised principal contact SMSF clients as at February 2022.
The figure is an impressive spike, given females made up just 18.5 per cent of new advised clients in 2012.
The findings come after this month’s SMSF Association 2022 national conference, where CEO John Maroney urged trustees to be cautious of technology changes in the sector.
Speaking at the event, Mr Maroney said that technology advances will benefit the sector, however, they “will be evolutionary, not revolutionary” and that “any change must benefit the SMSF trustee”.
“The building blocks for a strong integration between technological change – I include Artificial Intelligence (AI) in this – the advice community and trustees are in place, and now we must focus on maximising the benefits for both the industry and trustees,” he said.
Neil Griffiths
29 April 2022
smsfadviser.com
Latest eNewsletters
Hot Issues
- Five steps towards a more confident retirement
- Financial literacy in Australia: Where we're improving (and falling behind)
- CSLR levy on SMSFs unfair
- SMSF pension shortfall – when can trustees self-assess?
- How to turn your annual SMSF investment strategy review into a genuine analytical exercise
- Super viewed as mortgage solution
- Tokenisation to change SMSF landscape
- Check out the largest castles by country
- ATO’s LRBA data significantly less than industry figures
- New deeming thresholds could deliver small part age pension
- Can I still get the Age Pension if my super is healthy?
- New to SMSFs? Start preparing for your first SAR lodgment
- Contribution splitting now more valuable
- Six ways Gen X can build retirement savings
- How to maximise the impact of your inheritance
- How Our Diets have Changed.
- Adequate retirement savings misjudged
- The SBSCH will close from 1 July 2026
- Complications of maintaining two cost bases in Div 296
- What the Payday Super changes mean for your retirement
- investment and economic outlook 2026
- Rules apply to gifting in superannuation
- Record SMSF growth driven by digital access
- The evolution of the world's languages
Article archive
- April - June 2026
- January - March 2026
- October - December 2025
- July - September 2025
- April - June 2025
- January - March 2025
- October - December 2024
- July - September 2024
- April - June 2024
- January - March 2024
- October - December 2023
- July - September 2023
- April - June 2023
- January - March 2023
- October - December 2022

